By: Santi Chacon
Denver, Colorado
Business Coach
Principle #5 Innovation: The Re-creation of Something Special
I would also ask that you work to re-create yourself in light of an influencing factor that has developed along side social media. The fact is that prospects want to do business with organizations that are perceived to be a resource beyond the products or services they sell. Professionals want consistent value even before they make a purchase. A business relationship begins as soon as your marketing materials are evaluated (i.e. websites, blogs, podcasts, articles, press releases etc...). The more of a resource you can be to them as part of your lead generation activity, the longer your customers will stick around.
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