Social Networking For The Inrovert

By: Santi Chacon
Denver, Colorado
Business Coach

Pursuing Business

Although there are many lead generation activities networking is the least expensive and most effective for small business owners. This lead generation activity could lead to a fortune when done correct. Networking is relationship building at its best. To create meaning in conversations with people who open the doors to relationships that eventually lead to sales and ongoing referrals is an entrepreneurial dream.


I know you are competent at what do, but it drives you crazy when you are left in a crowd with no one to hide behind. When the time comes to attend a networking event or reaching out to a likely candidate at your favorite spot you are not very good at small talk. You are afraid that the look on your face screams for an escape while everyone is looking. I mean you could function if you put your best foot forward.
Maybe you could get better at your elevator pitch for the sake of your business but every step is emotionally painful. Although you care about people, you don't care to be surrounded by people you don't know or even worse people you do know, if there are too many. The only challenge with your psychology is that people need to know you if they will eventual do business with you, but you are often discouraged easily and pushed away.

Social Networking For The Introvert

The greatest technology of our day is the technology, in which facilitates a relationship in our new social world. Social networks are perfect for your temperament. You can connect with one person at a time. If you make an impression through your genuine interest, sincerity, or helpfulness the links on your profile will be looked at. The important thing is that you attempt to converse with everyone in your social network to get better acquainted:
  • Decide to invest a couple of hours a day or even a week looking for people to connect with online and to converse with.
  • Please do not feel you have to sell them on your solution, better yet prepare a blog, or an e-book and let them know you were thinking about them when you give it to them.
  • When you send a note you will find some people will ignore any attempts you make at conversing, so be prepared. Just keep moving forward being friendly to anyone you can. You will eventually find a wonderful connection with someone based on your willingness to serve.
  • Nothing replaces asking for the sale: when you feel you have built enough rapport ask if they would like to take a look at your solution or if they know someone who might benefit from it.

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