Lead Generation In Action

By: Santi Chacon

Denver, Colorado

Business Coach

Principle #12 Lead Generation In Action

Now, that you have an idea of the type of information you need, we can finally take a look at: how to execute a lead generation campaign.

You first need to decide what medium you are going to use for generating leads:

1. Website
2. Public Relations
3. Lead Nurturing
4. Branding
5. Phone Calls
6. Emails
7. Events
8. Direct Mail
9. Networking/Referrals
10. Social Media

Here are some thoughts regarding these:

• You can become financially successful by mastery.
• The bigger the business you desire the more lead generation activities you need to invest in.
• In the beginning, evaluate and allow your talents and abilities to drive this business decision.
• Look over the list just mentioned and create a study on each one to understand the implications it will have on your business.
• Make sure you commit tracking your ROI on each lead generation activity you pursue.
• Set yourself a time frame in which you can begin using other mediums for lead generation.
• Do not waste your time on lead generation activities that have no return or a low return on investment.
• Find a mentor who is achieving the type of success you desire to have, and pay attention to how he/she is generating leads.

As you should know timing is everything, so choose to be in front of your prospects when they are ready to purchase your products or services. The underlining theme here is exposure. The more professionals know about you and your offering the easier it will be to get business.