Business Coaching for The Hobbyist #4 Your Lead Generation


I understand that for some reason you don't think of yourself as a business person, but you are. You made money at this thing right? There are a couple of things you can do to get this up and going, but you are going to have to begin thinking like a business owner rather than a hobbyist.

Everybody has insecurities and uncertainties when dealing with this sort of thing, just take it one step at a time, focus on improving each area before moving onto the next.

What you are going to need at this stage of your business falls into one of six areas;
  • Level of Commitment
  • Your Offering
  • Your Marketing Message
  • Lead Generation
  • Sales
  • Partnerships
In order to get a business moving in the right direction you need to look at the six areas with me. It really is going back and fixing how you think about business fundamentals.

How are You Generating Leads?

The next activity you should focus on is lead generation.  Focus your efforts in getting in front of prospects consistently. This can be done through tons of ways, the key is to get in front of enough people all the time.


Remind people that you are there, through Content Marketing, Social Media Marketing, SEO, SEM, Trade Shows, Networking Events, Cold Calling, PR, etc... Put as much out there as possible.

Part of lead generation is conducting a marketing campaign. Don't stretch yourself too thin, focus on approaching, one target audience at a time, for a given amount of time. I always suggest that executives wait 6-12 months before heavily evaluating.

Having your FREE evaluation with a business coach is a $500 value.

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