Business Coaching for The Hobbyist #3 Your Marketing Message


I understand that for some reason you don't think of yourself as a business person, but you are. You made money at this thing right? There are a couple of things you can do to get this up and going, but you are going to have to begin thinking like a business owner rather than a hobbyist.

Everybody has insecurities and uncertainties when dealing with this sort of thing, just take it one step at a time, focus on improving each area before moving onto the next.

What you are going to need at this stage of your business falls into one of six areas;
  • Level of Commitment
  • Your Offering
  • Your Marketing Message
  • Lead Generation
  • Sales
  • Partnerships
In order to get a business moving in the right direction you need to look at the six areas with me. It really is going back and fixing how you think about business fundamentals.

What is You Marketing Message?

The third area of focus should be creating a value proposition for those you talk to. This is also known as your marketing message.  You want to speak to people's challenges.  This is only truly refined as you take it into the market place and attempt to gain traction.  If you have experience in your industry; which you should if you are starting a business, than you will understand how to put a penetrating marketing message together.  For those who don't have experience in the industry your are asking for trouble.  It all comes down to being able to answer four questions with absolute confidence and clarity What do you have that nobody else has? What are your strengths?  What challenges are your potential clients having? and how can you use your strengths to meet those challenges?

Having your FREE evaluation with a business coach is a $500 value.

No comments: