By: Santi Chacon
Denver, Colorado
Business Coach
Are you ready for another attitude adjustment? I hope so, your success depends on it. The principles presented in this series are invaluable and will take you from rags to riches, if that is your goal. Taking these principles and applying them to your business is crucial to your peace of mind and financial well-being.
Attitudinal Principle #1:
Dr. Viktor Frankl discover the power of purpose as he forged his way through the concentration camps of world war II. After coming away from this experience, he spent the rest of his career assisting others in defining the cornerstone of human existence: life’s meaning. Dr. Frankl stated that if we have a big enough “why” we can accomplish any “what”. If we define our purpose (our “why”) we will not only endure hardships but grow from them.
Many persons have a wrong idea of what constitutes true happiness. It is not attained through self-gratification but through fidelity to a worthy purpose. - Helen Keller
It is our connection to purpose that refuel you with passion and replenish an otherwise tired soul. It is that connection to purpose that reveals opportunity in your ventures and paves the way to greater fulfillment. The more meaningful your purpose is, the greater hope you will have, and the greater the contribution you will make in the lives of others. Entrepreneurs are the artists of our time. As any artist, entrepreneurs are romanticists striving on the hope of a better future.
Purpose and Business
According to Bloomberg 80% of businesses fail in the first year. This 80% is not including how many fail within the first five years. These are 8 out of every 10 chief executive officer’s who pack up and leave the business game within one year of opening the doors. The high rate of failure is due to the lack of preparation. Although there are many ways a new chief executive officer can forsake to prepare for the battle of her life; one of the most consequential areas left unexamined is in the area of purpose.
Purpose and Contribution
An entrepreneur understands that her purpose is driven by the need to make a positive difference in the lives of others. Her purpose is not based on what she receives, but on the contribution she makes. The entrepreneur understands what she contributes entitles her to receiving.
Let's Get Pragmatic
Your writing assignment is to write down in detail the answers to the questions listed below inasmuch detail as you can. If for any reason you can't answer (ouch!) you have some details to consider.
What is the purpose of your life? (In exact detail)
What is the purpose of your work? (In exact detail)
What is the purpose of your business? (In exact detail)
Unless you have spent time thinking about this stuff recently, do not settle for the first thing that comes to mind or give into conventional thought. Ignore your psychological tendency to lean toward what you “think” or “feel”' people's impressions of you are Use this time as an excuse to do some self-discovery.
- Write a first draft
- Let the themes resonate in your consciousness as you consider the meaning of ‘purpose’ over the next several weeks
- At this point take your rough draft and rewrite it, and rewrite it again
- Even if you think you know what your purpose is recreate and rethink it!
- Find a reason to be passionate and refreshed again as you put a new spin on old themes. Tie your purpose into whom you are, and to those things in life and in business that bring you the greatest joy, feelings of contribution, and satisfaction
- Last review your purpose on a regular basis and adjust it over time as you gain clarity
- Purpose and Branding
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